1. Simplify navigation
Reducing your visitors’ options might seem counter intuitive, but it can actually help guide people to your most productive content. Rather than overwhelming your website visitors with links to every page, simplify your navigation.
Eliminate dropdown menus and especially multi-tier dropdown navigation that only the most skilled mouse user can navigate, and go a step further by reducing the number of links in the header or sidebar of your website.
2. Ρemove sidebars
the sidebar has been an especially popular web design trend for the last ten years, especially on blogs. many companies are finding that when they remove sidebars from their blogs, it encourages reader attention to the article and the call to action at the end.
removing the sidebar on our company blog has increased the number of clicks on call to action graphics over 35%.
3. Use white space
It may be hard to believe that using whitespace is a hack, but I evaluate websites every day that could use more whitespace. Not every blank area of the screen needs to be filled.
Even though whitespace and simplicity are in style right now, too many companies try to cram everything into a small space, or worse yet, “above the fold.” Give your design room to breathe, and your website visitors will be able to find things easier. blog has increased the number of clicks on call to action graphics over 35%.
4. Increase your font size
Typography is incredibly important in web design. Text is hard enough to read on a computer screen, so you have to make the important things stand out.
One way to do this is to increase your font sizes, especially for headings and important blocks of text. Consider increasing the size of your normal font, too.
5. Bury those social media icons
You did all that work to get people to your website, and yet you’re inviting them to leave? That’s what you’re doing when you place social media icons in a prominent location of your website, like in the header. Bury the icons in the footer.
If people are on your website, you want them to stay, learn and perhaps inquire about your services, not check out company picnic photos and bowling outings on Facebook. Social media should send people to your website, not vice versa.